Building an audience for your online course is important to gain exposure and build a buyer base. To build an audience for your course, it is important to get noticed. Awake University gives you unique features to build your audience base. Some of the ways to get noticed are:
1. One of the ways to get attention is to use polarizing content to take a stand. This will help you stand out from the herd and find your people. Once you are able to grab the attention of some people, you can request them to subscribe to your course updates or to take a free trial.
2. Moreover, after taking a stand, it is important to be very consistent and clear about who you are, what you do, and where you do it. Because changing your stand after getting the desired visitor will make them bounce away from your course.
3. You should build your visibility through advertisements. You can consider publishing free content (like articles, videos, podcasts, etc.) on your website or course homepage to provide the audience with minor glimpses about what is to come and what they can expect. You can give advertisements on other websites, YouTube, Facebook, etc. to drive your target audience directly to specific content.
4. You can host interactive webinars online to give the audience clarity about your offerings and clear their confusion by using live fireside chat
5. You can build student community for your course where you can start a discourse about the course. You can use Awake University to build such forums. Furthermore, approach your forum with an attitude of service and help the students solve their doubts. This will help you build a good rapport and will increase your potential buyer’s base.
6. One of the best ways to gather an audience is to start delivering what you want to teach. Create a dedicated course page on Awake University to start delivering courses.
7. You can use your contacts with famous people to build your audience. Host interactive events on your website/course page with interesting guests who are experts in your area to attract viewers.
