You have made your course, priced it and have brought it online. But the real deal now is marketing and selling it. To market your course, you can use free promotions, paid marketing, and coselling techniques. Take a look at some of the most popular and effective ways to market your course:
Social media marketing: You can create posts on social media networks like Linkedin, Facebook, Instagram, etc. to sell your course.
Blog Post: You can start a blog where you can post about your course and topic. However, you need to publish those blogs in places where you are sure to acquire a good number of visitors.
Paid ads: You can use YouTube to sell your course by giving paid ads. You can also use Google Ads.
Email marketing: You can send emails for marketing. These emails can include information about early-bird discounts. However, keep in mind that most folks, received such emails in promotions section, which they might not pay much attention to and this strategy might go waste. So, include a good click-bait in these emails like “You won’t believe,” etc.
Coselling: If you sell your course on a co-selling network like Awake University. Your coselling partners can be a boon for your marketing campaign and will help sell your course good.
Influencers: You can partner with industry influencers of your topic to reach your target audience. You can also get reviews from past students [offline/online] for building trust in audience about your course.
Collaborate with other instructors: You can be a guest speaker or call a mentor from a popular course on your course to reach the audience niche.
Podcasts: Podcasts have become really popular these days. You can start your own podcast or be guest in a already popular podcast to promote your course.
