Factors that need to be considered while deciding the Target Audience for your online course:

The target audience is the group of people towards which you want to target your course. To identify the audience for your course, you need to be specific about the demographics of your target audience. The things that you can consider may be:

1. Age. Depending on the topic of your course, the age group of the interested audience may vary. Therefore, adjust your advertising, writing and teaching style according to the probable age group of people you are targeting or expecting to take your course.

2. Gender. According to a report by onlineuniversity.com, the gender ratio of students pursuing MOOCs is 53% female and 47% male. However, the gender ratio can shift heavily as per the subject. For example, 85% of students pursuing engineering courses are male. Therefore, gender may be an essential factor to consider while designing an online course.

3. Level of education. The course you are offering may be complex or basic and you may choose the audience after selecting the course. However, you should consider the fact that the majority of online course students are those who pursue higher education or are already on job. Therefore, you might like to adjust the complexity of your course as per the educational level of your target audience.

4. Employment status: The course content and design can vary depending on whether you are targeting employed people or those who are still studying. Keep this factor in mind while deciding the duration and course cost.