Creator economy

Internet and technology have provided the opportunity for individuals to create their own content and build their own online businesses. This has led to a new kind of economy called creator economy which is run by independent content creators and community builders, and supported by digital platforms. Simply put, it is the economy that is created by the content creators. This is an era of creator economy as it has provided the platform for individuals to create their own content by following their passion and earn money from that.

How does the creator economy work?

The principle behind the creator economy is creating online content and making money out of it. The content could be in any form like a vlog, dance video, music video, motivational video, live game streaming, etc. which can be uploaded on online platforms like Youtube, Tiktok, Instagram, Awake University, etc.

Ways of earning money for content creators?

There are different ways of earning money in the creator economy like sponsored content, product placement, paid subscriptions, advertisement, Livestream gaming, podcast, merchandise promotion, live and virtual events, VIP meetups, coselling/affiliate marketing, etc.