UpskillingArticle08 Jun, 2021

Is marketing important for increasing your market reach?

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It’s almost impossible to have a successful business without an effective marketing strategy.

However good your products are, unless they are able to attract potential users, your business would not grow.

Unfortunately, marketing takes a significant amount of skill and time to perfect.

So, equip yourself with the following marketing skills to ace your business.

According to a 2018 report by Association for Data-Driven

Marketing & Advertising [ ADMA], the top 7 marketing skills involve:

  • Data-driven marketing
  • Analytics
  • Data visualization
  • SEO/SEM
  • Campaign management
  • Content creation and storytelling
  • Omnichannel communication

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